Advertisements for Lasik Eye Surgery – How good are the
You might have come across several advertisements that claim Lasik
Eye Surgery will help a person totally eradicate their need for
wearing contacts or glasses. The FDA has refuted these claims and
has really toned down the level of claims of these advertisements.
But, still you need to be wary about what advertisements claim.
The marketing methods employed by those promoting Lasik paint a
very rosy picture enabling a person to view the beauty of the world
without using any glasses or contacts and try to entice the persons
interested in the procedure with ornate and elaborate words. These
are supported by testimonials, provided often by celebrities and
other powerful people who have the influencing power to send a person
interested in the procedure packing to the eye care professionals.
There are still other endorsement techniques such as coupons, raffles
and seminars along with incentives provided for referring others
and tall promises guaranteeing vision improvements to a scale of
20/20. The charade does not just stop over there. When you visit
the Lasik specialists, the person in charge of counseling might
just be doing further promotion rather than actually assessing whether
the person is right for the procedure.
While some of these marketing techniques may be classified as undamaging
and even tolerable, many of these are even abhorred by the medical
fraternity, many esteemed hospitals and even the FDA.
You need to be well-informed about the various marketing tricks
that are employed and avoid these kinds of places that try to lure
you with their gimmicks. You must also become aware of the risks
that are involved with the procedure that never gets a mention in
any of the advertisements promoting Lasik. Even an ethical practitioner
might not inform you completely about the risks involved but if
you are more aware about the procedure and its risks you might be
able to assess how frank the eye care specialist is with you.
Lasik surgery is a skilled and delicate procedure requiring the
use of equipments such as the microkeratome, a laser that is computer
controlled as well as a surgical knife. The biggest risk you are
undertaking is the risk of putting your organ system responsible
for vision for surgery. The risks involved with the procedure involves
the possibilities of break down of the computer’s hardware
or the software or any other parts of the equipment and not to mention
the probability of error committed by the surgeon.
Usually, most of the patients undergoing Lasik surgery have got
good results out of the procedure but, there is a small group who
has had certain complications such as reduction in night vision,
starbursts and halo vision after having the procedure. Some rare
cases of people going blind due to the risks of Lasik have also
These problems that are seen may not immediately crop up after
the surgery but occur when the associated muscles and nerve structures
are not able to cope up with the other changes following the surgery.
This small percentage of people in comparison to those who have
had good results from the procedure is not a very high number, but
high enough to have paved way to the origin of a legal specialty
called Lasik Injury Law to protect this small percentage of people
from the associated problems arising out of the procedure.
Many a times, competition forms the root cause for all problems
that arise. Due to the competition levels among specialists providing
the procedure, there may be false promises, over expectations and
misrepresentation in the way the patient gets informed about the
procedure. The grounds for this are quite apparent, but not acceptable.
The equipment needed for conducting the procedure does not come
cheap. It is also a costly affair to maintain the equipment. The
staff and technicians that provide assistance to the surgeon are
also highly paid not to mention the other overheads that arise in
running the practice. All these are in addition to the time and
expense taken by the surgeon to learn and master the technique.
In order to justify the huge expenses, the practice should have
a good number of cases of Lasik that often initiates the need for
going in for tall claims through advertising and other marketing
techniques to promote the procedure.